GODADDY
Inspiring lean start-ups to spend up.
The problem
There’s no shortage of aspiring entrepreneurs. Go Daddy’s challenge was not acquiring new customers. It was convincing start-up customers to open up their limited wallets for extra business tech.
Where experience led us
This was far from a ‘finger in the air’ cross sell. With a deep understanding of the Go Daddy business model, CMR technology and the capabilities within the Facebook and DV360 buying consoles, our performance digital team identified a key trend. Existing customers would be happy to throw money at a product suite if the benefits were personal and clear. Customers who owned domains for example were more likely to buy security products, whereas customer with published websites would be more inclined to purchase office 365. These data-based discoveries delivered custom creative at scale.
Turning a tough cross-sell into a no-brainer.
The out-performance
The introduction of this tactic drove increased Return on Adspend (ROAS) by 208%
