Welcome to Avenue C
A bold, business-savvy media agency where everyone has a minimum of 10 years industry experience.
About us
We are an Australian owned independent media agency that believe the key to achieving the very best results for our clients is having the industry’s most experienced people working on their business.
Did the world really need another media agency?
10 years ago, we were working in big roles at big agencies and facing a sad truth - we no longer believed we were doing the best for our clients. So we decided to create an agency with a different approach.
We got out of the boardrooms and onto client business.
We made a deliberate decision to only hire experienced craft specialists and have them partner with clients from brief through to strategy, planning, execution, optimisation and reporting. We believe that the most experienced people in the industry are wasted sitting in agency boardrooms, separated from their clients and their craft so we got them back doing what they love – the work.
You can’t fake experience
What does this mean for you?
The work is just better. And we get to the point.
When you hire experienced people, people who have had their own career journey and developed their own style you have a diversity of independent thinking that is really powerful. Especially when you bring it all together.
We’re all grown-ups, and we haven’t been moulded to conform to one structure and the same way of thinking. We embrace the fact that we are individuals, all brilliant at what we do (if we do say so ourselves) and we harness the power of that collective to produce the very best work.
We focus on your metrics, not the industry’s
The media industry is obsessed with metrics. “Attention, last touch attribution, total video views” to name just a few. However, we know from experience that media metrics only tell a fraction of the story and in fact, chasing those metrics can often work against your ultimate goals. That’s why we are obsessed with your business metrics above all else. It allows us to see the things others may miss.
Your team, from start to finish.
The team that sit in your pitch, show up to your meetings and report on your results are the same team that work on your business back at their desks. They genuinely care about growing your business and will always be radically transparent in all of their dealings with you. We treat your business as if it was our own. With a 96% staff retention rate, it’s clear we all love what we do, which ultimately means your team will be with you for the long haul.
We’ve got nothing to hide.
Transparency is not just an industry catch-phrase. It’s in everything we do. Our pricing, our policies and our people are all based on trust. That means we can be media neutral and truly make the right decisions for your brand. We are an open book and welcome our clients to audit us at any time.
Usually, it’s our work that does all the talking. But sometimes our clients like to do it.
“In my role as Global CMO of Zip, I've collaborated with many, but Avenue C stands apart as a top-notch media agency partner. They're a 'lean, mean, mighty machine'—a smart, experienced team. Their approach is innovative, strategic, and their can-do attitude makes them a pleasure to work with. Avenue C added immense value to Zip, consistently delivering exceptional results under tight deadlines. I highly recommend them to anyone looking to scale.”
Steve Brennen, Global Chief Marketing Officer, Zip
“Partnering with Avenue C has been great for our brands and our business. The benefits we gain from having a group of experienced and passionate media professionals 'on the tools' on our business can't be understated. Their collective experience delivers outstanding strategy, planning, and buying. They get our brands & they get us. We couldn't be happier!”
Mark Fischer, Marketing Manager, Brown Forman
“I highly recommend Avenue C. The senior team who run their business actually work on our business. That has a hugely positive impact on the quality of the thinking that goes into their recommendations and the outcomes they generate on our behalf. This experience also fosters robust discussions that add value to our strategies. Coupled with their dedication to transparent, honest practices, partnering with Avenue C has been exceptional in every regard.”
Mark Richardson, ANZ CMO, Marley Spoon
“When it comes to choosing the team I work with and the people I surround myself with, I choose the strongest, smartest, savviest people who have a specific skill set that builds on and complements the rest of my team. When it comes to media, that is Avenue C. Avenue C are a savvy boutique agency of industry experts who have a deep understanding of media and how people consume it. In addition to doing brilliant work, they are also wonderful humans and a joy to work with.”
Peta Allsopp, Chief Marketing Officer, SPC
